A noteworthy collaboration has been unveiled between IRTH and MAD Solutions during the prestigious 83rd Venice International Film Festival. This partnership is designed to leverage the unique strengths of both companies, focusing on the creation, packaging, and support of diverse film, television, and entertainment projects from the Arab world aimed at both regional and international markets.
Significant Presence at Venice Film Festival
This strategic alliance coincides with a robust presence at the Venice Film Festival, where IRTH showcases two films: Al Baraneya, directed by Ashgan El-Hamus, featured in the Giornate degli Autori section, and Conversations with the Sea, directed by Muayad Alayan, selected for the Venice Spotlight segment. This also marks the 12th consecutive year that IRTH will present its annual award at Final Cut in Venice, an initiative supporting films from Africa and the Arab world through post-production and industry opportunities.
Expanding Creative Horizons with Strategic Partnership
The partnership with IRTH enhances MAD’s capabilities in creative development, merging IRTH’s expanding operations and network of writers with MAD’s established regional and international frameworks in distribution, sales, talent management, and marketing. IRTH stands out for its focus on original content and its commitment to developing narratives that resonate with diverse audiences across the Arab world.
Under the leadership of Haitham Dabbour, a prominent Egyptian author and filmmaker, IRTH has cultivated a strong creative development operation, drawing from a rich tapestry of stories informed by various Arab cultures. Dabbour’s body of work, which encompasses novels, poetry, and acclaimed screenplays like Gunshot and Photocopy, exemplifies the depth and diversity that the partnership aims to harness in producing compelling content.
A Comprehensive Approach to Project Development
The alliance is set to establish a holistic platform capable of guiding projects from initial creative stages through to market positioning and connection with key industry players, including producers and broadcasters. The collaborative effort will focus on the development of original films, television series, and formats that spotlight emerging talent. Furthermore, it aims to assist third-party producers by offering development support, script revisions, and preparing projects for broader markets.
Haitham Dabbour emphasized that “IRTH has always been dedicated to uniting skilled writers and diverse Arab voices, nurturing ideas through thorough development.” This vision aligns well with MAD’s aspirations, creating a streamlined pathway from talent management to project realization.
As this partnership progresses, IRTH and MAD Solutions are planning a robust pipeline that includes original projects and third-party assignments, with further announcements regarding upcoming projects to follow. This collaboration stands to invigorate the Arab entertainment landscape, providing exciting possibilities for budding talent and thought-provoking narratives.