CEVA Logistics has secured a national agreement with PepsiCo Türkiye to oversee the complete operational lifecycle and maintenance of PepsiCo’s cooler fleet distributed across numerous retail locations in Türkiye. This partnership aims to enhance the efficiency of cooler management through integrated logistics and technical support.
Operational Efficiency and Comprehensive Management
As part of this collaboration, CEVA will focus on the maintenance, repair, and refurbishment of around 20,000 cooler units annually throughout Türkiye. The operational structure integrates various logistical elements, allowing for a streamlined approach that enhances the effectiveness of these cooling units.
Key components of the contract include:
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Field Maintenance and Rapid Response: Dedicated technical teams will deliver on-site services, conducting regular maintenance and addressing malfunctions to guarantee that coolers remain operational at all retail points.
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Refurbishment Operations: Coolers that require significant technical repairs will be sent to CEVA’s specialized refurbishment centers, where they can be restored to near-original functionality.
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Sustainability and Circular Economy: The refurbishment and redeployment processes extend the lifespan of equipment by up to a decade, significantly cutting carbon emissions linked to new manufacturing while boosting resource efficiency throughout PepsiCo’s supply chain.
Leadership Insights
Serkan Etleç, Vice President of Contract Logistics Ground Operations for CEVA in Türkiye, highlighted that this partnership showcases CEVA’s commitment to integrating technical services beyond traditional logistics. He stated that the combination of reverse logistics, field service management, and asset refurbishment creates a sustainable and high-performance model for managing commercial equipment effectively.
This innovative approach not only reflects a shift towards more efficient logistics but also aligns with growing sustainability goals, making it an important development for both CEVA Logistics and PepsiCo Türkiye. The collaboration sets a precedent for future agreements in the logistics sector, underscoring the importance of sustainability and efficiency in operational practices.
In summary, the partnership between CEVA Logistics and PepsiCo Türkiye signifies a notable advancement in how cooler units are managed in the retail environment. By blending various logistical services into one coherent strategy, this agreement promises to enhance operational efficiency while also prioritizing environmental sustainability—a win-win for both companies and the wider community.