ProteinHouse is solidifying its position in the health-focused restaurant industry, expanding rapidly with an emphasis on offering high-quality, protein-rich meals. Launched in 2012 by Andrew Bick and Larissa Reis, the brand has crafted a unique identity that appeals to health-conscious consumers seeking nutritious options. With 31 locations across the U.S., UAE, and Thailand, ProteinHouse is experiencing significant multi-unit growth, a testament to its innovative offerings.
Innovative Beginnings and Unique Offerings
When Bick and Reis founded ProteinHouse, their goal was to fill a gap they noticed in the market for healthy eating options, especially post-workout. “There was nothing—really anything—like ProteinHouse,” Bick noted, highlighting that their brand emerged as a solution for athletes and health enthusiasts looking for nutritious meals that were low in sugar yet high in protein. The idea was simple: combine a gym-friendly environment with a place to enjoy a wholesome meal.
The menu features a diverse range of items, including health-forward breakfast choices, acai bowls, protein burgers, and fresh salads packed with complex carbohydrates and lean proteins. Expanding beyond food, ProteinHouse has also introduced a selection of beverages such as acai and protein shakes, coffee, and fresh juices. This diverse menu not only satisfies a variety of dietary preferences but also reinforces the brand’s commitment to clean eating.
Commitment to Health and Wellness
At the core of ProteinHouse’s philosophy is a strong commitment to health. The company provides detailed nutritional information for each item on its menu, ensuring customers are informed about what they’re consuming. Additionally, the emphasis on cooking without seed oils showcases their dedication to clean, health-forward food preparation. Bick believes that consumers today are more aware of their dietary choices, especially as trends like weight loss medications encourage people to prioritize protein intake.
While many restaurants are jumping on the healthy eating bandwagon, Bick asserts that ProteinHouse remains at the forefront of this trend. “We’ve been there since the beginning, and we continue to provide what we’ve known all along as a great benefit to health and wellness,” he explained. This consistent focus on quality and health has allowed the brand to stand out in an increasingly crowded marketplace.
Strategic Growth and Franchise Opportunities
Over the past 14 years, ProteinHouse has experienced remarkable growth, doubling its unit count since 2024. The brand’s expansion has been significantly driven by multi-unit franchise operators who bring invaluable experience and operational expertise. To encourage this growth, ProteinHouse has introduced reduced franchise fees for new franchisees; for instance, the fee for the first location is $50,000, and only $30,000 for subsequent units. This strategic approach is designed to attract operators looking to invest in the brand’s potential.
In terms of initial investment, launching a ProteinHouse location costs between $504,375 and $846,300. Acknowledging the power of diversification, franchisees are exploring additional revenue streams through catering and customized meal services, which currently contribute about 5 to 8 percent of the brand’s total sales. The average unit volume for franchises in 2024 reached an impressive $1.7 million, underscoring ProteinHouse’s financial viability.
Bick’s forward-thinking management and internal investments in franchisee support have proven effective in driving both sales and growth. “Our key driver is making sure our own ProteinHouse franchise community is successful and thriving, and that’s what brings us the most happiness here,” he concluded. This philosophy not only fosters a strong brand but also contributes to the overall satisfaction and success of its franchisees.