Li Auto, a prominent manufacturer of new energy vehicles from China, has recently launched the All-New Li L9 in Dubai. This event, held at the luxurious Atlantis The Royal, signifies a major step for the brand as it enters the competitive Middle Eastern automotive market, known for its emphasis on premium vehicles.
Partnerships and Distribution in the UAE
Li Auto has teamed up with the Al Fahim Group, which will act as its exclusive distributor in the United Arab Emirates. Through its subsidiary, Al Fahim Motors, the company has access to an established customer service framework and a comprehensive local network. This partnership aims to create at least two official retail and service centers across the UAE, with the first center set to open in Downtown Dubai later this month. By aligning with a local powerhouse, Li Auto aims to navigate the unique characteristics of the UAE market smoothly.
Cutting-Edge Features of the All-New Li L9
The All-New Li L9 is equipped with a state-of-the-art third-generation extended-range electric powertrain, delivering a remarkable pure-electric range of 350 kilometers (WLTC) and a combined range of up to 1,370 kilometers. It features an advanced 800V active suspension system, steer-by-wire technology, rear-wheel steering, and a next-generation smart cockpit, all highlighted by a stunning 29-inch panoramic screen powered by the Qualcomm Snapdragon 8797 platform. Special attention has been paid to local conditions, including high temperatures and sandy environments, to opti-mize charging performance and cabin comfort.
Localization extends beyond engineering; the All-New Li L9 incorporates region-specific features tailored for UAE consumers. A user interface designed in Arabic enhances usability, while voice interaction is currently available in English, with Arabic support expected by year’s end. The vehicle also accommodates local charging protocols and tailored map data, ensuring a smooth and intelligent driving experience for residents.
Commitment to Customer Support and After-Sales Service
Li Auto’s strategy encompasses not just sales but a comprehensive support system for customers post-purchase. Collaborating with local partners, the company is establishing a robust official sales network offering warranty coverage, certified inspection and repair services, and access to genuine parts. Technical support from Li Auto’s engineering team will ensure that users receive continuous OTA software updates, making certain that the customer service is reliable through the entire lifecycle of the vehicle.
The All-New LI L9 comes in two distinct trims—Ultra and Livis—with pricing starting at 319,900 AED for the Ultra and 359,900 AED for the Livis. This launch marks a crucial milestone in Li Auto’s global expansion strategy. The brand is already well-regarded in luxury car markets, having proved its success in Central Asia and is now reinforcing its presence in the Middle East, which has become a significant aspect of its global outreach.
As Li Auto prepares for participation in the Paris Motor Show 2026, the company is focused on enhancing its global product development, regulatory adaptation, and localized operations. This move aims to deliver high-quality smart mobility options to families worldwide while continually advancing its innovative technology and user-centric services. The UAE launch emphasizes Li Auto’s commitment to expanding its footprint in luxury automotive markets and ensuring a seamless experience for its growing customer base across the globe.