M Squared, the real estate division of Intro Holding, has announced significant progress in the development of its Masyaf Ras Al Hekma project, now boasting around 41% construction completion. As the project ramps up, construction is formally commencing on Phase 2, giving stakeholders confidence in its timeline and future growth.
Current Construction Status and Future Plans
The entire Phase 1 of Masyaf, which comprises 347 residential units, is actively under construction and set for delivery by the end of 2027. M Squared has partnered with Redcon Construction, a major player in the construction industry, to help push the project forward. Furthermore, work is progressing rapidly on the Lagoon Buildings, integral components of Phase 1’s development.
In 2026, M Squared invested approximately EGP 700 million in construction and development activities at Masyaf, completing 160 units thus far. Notably, total sales have surged, now representing 70% of the project’s total inventory, reflecting strong demand for properties in this growing community.
Enhancements to Lifestyle and Commercial Offerings
Masyaf has not only made strides in construction but also significantly expanded its lifestyle and commercial offerings. The number of food and beverage (F&B), retail, wellness, and lifestyle outlets has nearly doubled, growing from 17 in 2025 to 35 in 2026. New venues such as BEFIT at Ritsa, beachfront F&B concepts like Senses Specialty Coffee and Gelato on Wheels, and the newly launched Saigon by the Sea, created in partnership with Fairmont Nile City, have been added to enhance the destination’s appeal.
Additionally, Boards N Boats has expanded its water sports and recreational activities, contributing to Masyaf’s comprehensive lifestyle experience. Marmarica Boutique Cabanas is also operational, featuring 42 keys, along with pool and seafront cabanas, rooms, and suites. M Squared has engaged the Impact Hospitality Group to manage this property, underscoring its commitment to quality service and guest experience.
Coastal Protection and Infrastructure Advances
M Squared has prioritized shoreline protection and development by securing the necessary approvals for a protection and enhancement project set to launch in October 2026. Designed in collaboration with DHI, an international expert in water and coastal engineering, this initiative aims to tackle erosion and flooding risks while ensuring swimmer safety and preserving the sandy beach.
The company is not stopping there; it is also enhancing Masyaf’s water infrastructure to meet the increasing demand. The capacity of the desalination plant has been raised to 1,000 cubic meters per day, supported by the addition of extra water wells designed to sustain ongoing development at the destination.
Community Engagement and Sports Initiatives
Beyond the physical construction at Masyaf, M Squared has committed to fostering community engagement through cultural and sports initiatives in 2026. Partnerships with organizations such as AlphaX Hybrid Fitness Racing and GRID aim to enhance the local sporting scene. Moreover, the company is investing in sponsorship initiatives to support Egyptian athletes across various disciplines, further establishing its role as a community-centric developer.
In summary, M Squared’s ongoing commitment to Masyaf Ras Al Hekma not only emphasizes its focus on construction and infrastructure but also highlights the importance of lifestyle enhancements and community development. Their multifaceted approach bodes well for the future of this promising destination.