Franchise Expo Highlights Growing Economic Ties Between Jordan and Iraq

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Franchise Expo Highlights Growing Economic Ties Between Jordan and Iraq

Strengthening Economic Ties: Jordan and Iraq’s Path Forward

The recent franchise exhibition in Amman underscores the growing economic partnership between Jordan and Iraq. This event, which gathered public and private sector representatives, marks a significant step towards deeper economic integration in the region. With various challenges ahead, it becomes imperative for nations to foster collaborative relationships that enhance stability and growth.

Strategic Economic Integration

During the opening ceremony of the 2026 Franchise and Trade Agencies Exhibition, Minister of Industry, Trade, and Supply, Yarub Qudah, emphasized the importance of the economic relations between Jordan and Iraq. He described these ties as an advanced model of Arab economic cooperation, vital for navigating the complexities of the regional landscape. Qudah stressed that nurturing these connections is crucial for ensuring sustainable development in both countries. He highlighted that economic resilience and cooperative endeavors are essential for overcoming shared challenges.

The two-day exhibition, organized by the Pana Conferences and Exhibitions Foundation alongside the Iraqi Business Council in Jordan, served as a platform for promoting collaboration. It attracted a varied audience, showcasing the depth of relationships between the business communities of both nations. Qudah pointed out that these connections are not new; they are built upon decades of collaboration between the public and private sectors, which have continuously reinforced economic bonds. Jordanian businesses, with their longstanding presence in the Iraqi market, illustrate the close-knit nature of these economic ties.

Record Trade Levels

The minister further revealed that bilateral trade reached unprecedented levels in 2025, the highest in 15 years. This surge reflects the strategic interest both countries share in fostering growth and stability within their economies. Recent developments in the region have underscored the urgency of enhancing economic cooperation, with both nations acting as pillars of mutual support that can lead to prosperity.

Qudah also noted the positive strides made by the Jordanian economy, stating that national exports increased by over 10% compared to the previous year, while foreign direct investment experienced an impressive rise of more than 30%. These achievements set the groundwork for lasting economic partnerships, as both countries look to capitalize on mutual advantages. Additionally, a significant package of major projects estimated at $9 billion is scheduled for development in 2027 and 2028, signaling robust prospects for future collaboration.

Opportunities in the Iraqi Market

Majid Saadi, Chairperson of the Iraqi Business Council in Amman, echoed the sentiment of collaboration, highlighting the impact of regional developments on investors and businesses in both countries. He encouraged stakeholders to transform challenges into opportunities for investment. The support provided by the Jordanian government to private sectors underscores the commitment to fostering economic growth in both nations.

Saadi also recognized the potential of commercial agencies and franchising as vital channels for business expansion. The Iraqi market, boasting a population of approximately 45 million, presents substantial opportunities across diverse goods and services sectors. Its purchasing power and market size create a fertile environment for partnerships, further enriching the economic landscape shared by Jordan and Iraq.

As both countries continue to deepen their economic ties, it is evident that there are significant benefits to be gained from collaborative efforts. By focusing on mutual strengths, Jordan and Iraq are poised for a future filled with promising investments and cooperative ventures that can significantly enhance their economic resilience.

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