AC Milan has officially announced a groundbreaking partnership with Al Hammadi Holding, marking the first time that their MilanLab model is integral to an international alliance. This collaboration aims to enhance sports medicine innovation in Saudi Arabia while contributing to the ambitious objectives outlined in Saudi Vision 2030, particularly in health, wellness, and the development of vital skills.
Revolutionizing Sports Medicine with MilanLab
MilanLab has served as the cornerstone for performance and sports medicine innovation within the AC Milan organization. Established in the early 2000s, it was pivotal in transforming how health and performance data are collected and analyzed in football. Since 2021, MilanLab has undergone a significant global overhaul, emphasizing scientific approaches to optimize medical and athletic management through advanced data analytics and information utilization.
With the collaboration now set, Al Hammadi Holding, a premier healthcare operator in Saudi Arabia, assumes the role of AC Milan’s Official Medical and Rehabilitation Partner. The partnership aims to harness the specialized skills and methodologies of MilanLab to create a robust local framework for sports medicine. This initiative will lead to the establishment of Saudi Arabia’s very first center of excellence dedicated to sports rehabilitation, performance enhancement, and the pathways necessary for athletes to return to activity after an injury.
Impact on Regional Healthcare and Sports
This innovative partnership is poised to leave a significant impact on the local healthcare system in Saudi Arabia. The forthcoming center of excellence will not serve as a standalone entity; it is envisioned as a launching pad from which the principles and practices of MilanLab can expand throughout the region. By fostering a scientific culture rooted in evidence-based practices, the collaboration aims to uplift the standards of care in sports medicine while training a new generation of specialized talent.
AC Milan’s strategic positioning in Saudi Arabia is reinforced by this partnership. Recent data from GWI confirms that the club is the most popular Italian football team in the country, solidifying its presence in a market characterized by an immense passion for football. This collaboration complements the recent launch of the AC Milan Academy in Jeddah, further illustrating the club’s long-term commitment to creating sporting, educational, and social value within the community.
Statements from Leadership
Maikel Oettle, AC Milan’s Chief Revenue Officer, expressed enthusiasm for the partnership, stating, “We are excited to embark on this journey with Al Hammadi Holding. This collaboration reflects our commitment to innovation and our ability to set new benchmarks in sports medicine.” He emphasized the strategic importance of the Saudi market, highlighting the deep connections that AC Milan has fostered in a region known for its unwavering support of the club.
Meanwhile, Mohammed Saleh Al Hammadi, CEO of Al Hammadi Holding, shared his views on the partnership, noting, “With over four decades of leadership in Saudi healthcare, we aim to elevate care standards through innovative approaches in our next-generation hospitals.” He highlighted the importance of integrating MilanLab methodologies into their practices, reinforcing their commitment to contribute to the goals of Vision 2030 related to health and human capital development.
This partnership between AC Milan and Al Hammadi Holding is a significant step forward in sports medicine and highlights the crucial role of international collaborations in enhancing healthcare standards. Through this alliance, both organizations aspire to reshape the landscape of sports medicine in Saudi Arabia while promoting a culture of excellence and continuous improvement.