Dubai is making strides to enhance its tourism sector with a new collaboration between Dubai Police and flydubai. This partnership introduces a valuable opportunity for visitors arriving on flydubai flights to enjoy exclusive benefits through the Esaad Card. With an array of discounts and offers, this initiative significantly enriches the travel experience from the moment guests touch down in the United Arab Emirates.
Exclusive Esaad Card Benefits
As part of the agreement signed on September 17, 2026, passengers on flydubai can obtain the Esaad Card at a preferential price. This card unlocks a multitude of benefits across ten different sectors, ensuring guests have access to a wide variety of lifestyle, leisure, and tourism services throughout their stay. These sectors include dining, shopping, and family services, as well as accommodations, health services, and even automotive care. This initiative aims to heighten the overall visitor experience by providing immediate value from arrival.
Enhancing Tourism in Dubai
The signing of this Memorandum of Understanding took place during the Arabian Travel Market 2026 at the Dubai World Trade Centre. Lieutenant General Abdullah Khalifa Al Marri, the Commander-in-Chief of Dubai Police, underscored the collaboration’s significance, emphasizing it as a step towards fostering innovative partnerships that support Dubai’s tourism framework. “At Dubai Police, we believe that enhancing people’s happiness and quality of life is essential to our government’s mission,” he asserted. This partnership not only focuses on enriching visitors’ experiences but also reinforces Dubai’s standing as a safe and welcoming city.
This initiative merges the Esaad program and flydubai’s network, which spans over 125 destinations. This broad reach aims to provide practical benefits to arriving tourists, making their time in Dubai both enjoyable and rewarding. Hamad Obaidalla, Chief Commercial Officer of flydubai, echoed this sentiment, pointing out the importance of strategic partnerships in boosting the overall visitor experience. By collaborating with Dubai Police, flydubai is committed to delivering more value for travelers as the demand for travel to the emirate continues to rise.
Supporting Dubai’s Growing Image as a Tourism Hub
With an anticipated increase in visitor numbers, especially as we head into the winter season, this partnership presents the unique opportunity to attract more tourists by offering exclusive advantages. Travelers opting for flydubai can now look forward to an array of promotions that enhance their time spent in Dubai. The collaboration is designed to not only serve tourists but also bolster Dubai’s reputation as a premier global tourist destination.
Flydubai boasts an impressive network that includes over 125 destinations across various regions such as Africa, Central Asia, and the GCC. With nearly 100 of these locations being previously underserved in terms of direct connections to Dubai, the airline is redefining travel access. Operating a modern fleet of over 95 Boeing 737 aircraft, flydubai is well-equipped to support tourism growth in the emirate.
In conclusion, the collaboration between Dubai Police and flydubai marks a significant advancement for visitor experiences in Dubai. By offering the Esaad Card benefits, this partnership is set to enhance the travel journey for thousands, demonstrating the emirate’s continuous commitment to evolving and enriching its tourism landscape.